Fashion is not rumored to be a sustainable industry… Though, things evolve! One of the most famous event change tack toward a sustainability behavior.

The GreenShows is the premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion during New York Fashion Week.  The GreenShows produces a comprehensive canvas for full-length runway shows featuring an edited selection of designers.  All invited designers are given the opportunity to show their entire collections to an audience of influential editors, buyers and fashion VIP’s.

They believe fashion can be considerate of the earth, animals and mankind. The mission of the GreenShows is to share that vision.

What a good news!

Green Design Festival

What about reusing materials to design art object? Reading the Dave Evans’ book, Cool green stuff, I realized that amazing recycled, sustainable, renewable objects can be created!

Green Design Festival is an original, open-air, open-to-all event is supported by the City of Athens and the Hellenic Ministry of the Environment, Energy and Climate Change. With the Grand Sponsorship of the Hellenic Postbank, over 150 designers from all design-related fields are taking part, along with architects, curators and volunteers. Green Design Festival seeks to present design in all forms and applications to spark a discussion on a contemporary way of life that is friendlier towards the environment, and to help construct more positive environmental attitudes through its suggestions and the themes it addresses.

Bleu Ciel

Bleu Ciel : A French marketing campaign for EDF (the French electricity supplier)

In France, Electricity is supplied by a company: EDF. The company is concerned by environmental issue and develop programs to fight this issue. Thus, they developed a brand to support green behavior among house owners – such as GE did- This brand is called Bleu ciel.

Here are some links to illustrate the campaign.

http://www.youtube.com/watch?v=vKlC7iGzi-M&feature=related

http://www.youtube.com/watch?v=ZHsonLfHI3Y

http://www.youtube.com/watch?v=9DBkIY6crqw&feature=related

The first time a took the quiz, my way of life needed 7.1 Earths. I was not very proud. But I realized that I made a mistake because I mixed my behavior in Paris, my behavior at my parents’ place and my behavior in Bellingham. Taking the quiz again, I just take into account my current way of life. I have to say that it is not brilliant but it is better… 
Usually, I do not take the plane, but to come to the United-States and to come back home, I need t travel about 17 hours by plane.  I try to walk as much as I can. I do not use a car. 
I will focus on my purchases and on my electricity consumption. I can always do better!

The first time a took the quiz, my way of life needed 7.1 Earths. I was not very proud. But I realized that I made a mistake because I mixed my behavior in Paris, my behavior at my parents’ place and my behavior in Bellingham. Taking the quiz again, I just take into account my current way of life. I have to say that it is not brilliant but it is better…

Usually, I do not take the plane, but to come to the United-States and to come back home, I need t travel about 17 hours by plane.  I try to walk as much as I can. I do not use a car.

I will focus on my purchases and on my electricity consumption. I can always do better!

Solutions…

I noticed that when people talk about global warming or about green concept, they always highlight the bad side of the coin. Don’t you feel depressed after reading some article? Don’t you think that it is too late and that alone, you cannot do anything.

I do. So I decided to try to change this trend in my blog. I want to considerate the positive aspects and what we can do to improve our behavior.

Let’s begin with 10 things you can do to reduce Global Warming. Searching on the Internet, here are some solution that I found:

1. Reduce, Reuse, Recycle

Do your part to reduce waste by choosing reusable products instead of disposables. Buying products with minimal packaging (including the economy size when that makes sense for you) will help to reduce waste. And whenever you can, recycle paper, plastic, newspaper, glass and aluminum cans. If there isn’t a recycling program at your workplace, school, or in your community, ask about starting one. By recycling half of your household waste, you can save 2,400 pounds of carbon dioxide annually.

2. Use Less Heat and Air Conditioning

Adding insulation to your walls and attic, and installing weather stripping or caulking around doors and windows can lower your heating costs more than 25 percent, by reducing the amount of energy you need to heat and cool your home.

Turn down the heat while you’re sleeping at night or away during the day, and keep temperatures moderate at all times. Setting your thermostat just 2 degrees lower in winter and higher in summer could save about 2,000 pounds of carbon dioxide each year.

3. Change a Light Bulb

Wherever practical, replace regular light bulbs with compact fluorescent light (CFL) bulbs. Replacing just one 60-watt incandescent light bulb with a CFL will save you $30 over the life of the bulb. CFLs also last 10 times longer than incandescent bulbs, use two-thirds less energy, and give off 70 percent less heat.

If every U.S. family replaced one regular light bulb with a CFL, it would eliminate 90 billion pounds of greenhouse gases, the same as taking 7.5 million cars off the road.

4. Drive Less and Drive Smart

Less driving means fewer emissions. Besides saving gasoline, walking and biking are great forms of exercise. Explore your community mass transit system, and check out options for carpooling to work or school.

When you do drive, make sure your car is running efficiently. For example, keeping your tires properly inflated can improve your gas mileage by more than 3 percent. Every gallon of gas you save not only helps your budget, it also keeps 20 pounds of carbon dioxide out of the atmosphere.

5. Buy Energy-Efficient Products

When it’s time to buy a new car, choose one that offers good gas mileage. Home appliances now come in a range of energy-efficient models, and compact florescent bulbs are designed to provide more natural-looking light while using far less energy than standard light bulbs.

Avoid products that come with excess packaging, especially molded plastic and other packaging that can’t be recycled. If you reduce your household garbage by 10 percent, you can save 1,200 pounds of carbon dioxide annually.

6. Use Less Hot Water

Set your water heater at 120 degrees to save energy, and wrap it in an insulating blanket if it is more than 5 years old. Buy low-flow showerheads to save hot water and about 350 pounds of carbon dioxide yearly. Wash your clothes in warm or cold water to reduce your use of hot water and the energy required to produce it. That change alone can save at least 500 pounds of carbon dioxide annually in most households. Use the energy-saving settings on your dishwasher and let the dishes air-dry.

7. Use the “Off” Switch

Save electricity and reduce global warming by turning off lights when you leave a room, and using only as much light as you need. And remember to turn off your television, video player, stereo and computer when you’re not using them.

It’s also a good idea to turn off the water when you’re not using it. While brushing your teeth, shampooing the dog or washing your car, turn off the water until you actually need it for rinsing. You’ll reduce your water bill and help to conserve a vital resource.

 

8. Plant a Tree

If you have the means to plant a tree, start digging. During photosynthesis, trees and other plants absorb carbon dioxide and give off oxygen. They are an integral part of the natural atmospheric exchange cycle here on Earth, but there are too few of them to fully counter the increases in carbon dioxide caused by automobile traffic, manufacturing and other human activities. A single tree will absorb approximately one ton of carbon dioxide during its lifetime.

10. Encourage Others to Conserve

Share information about recycling and energy conservation with your friends, neighbors and co-workers, and take opportunities to encourage public officials to establish programs and policies that are good for the environment.

I know that it represents a lot… But step by step, we can try to reduce our impact. It is easy to think that it does not matter because you are alone but it is not the case!

An inconvenient True, Al Gore. Global Warming in 10 minutes

I took this quiz on Facebook. It is an easy way to see what is your position about Global warming. 
It takes just 4 minutes and it is on Facebook, so let’s try! http://uw.kqed.org/climatesurvey/index-kqed.php
Of course I am concerned but we should all be concerned by such a topic. It is too easy to just ignore what it is happening. Sadly enough, Global warming is a reality and the good news is that we can do something because what is happening and how. But the real question to ask is: Do people really want to change? We need a real change coming from governments and companies. It is a common issue and we are all concerned.

I took this quiz on Facebook. It is an easy way to see what is your position about Global warming.

It takes just 4 minutes and it is on Facebook, so let’s try! http://uw.kqed.org/climatesurvey/index-kqed.php

Of course I am concerned but we should all be concerned by such a topic. It is too easy to just ignore what it is happening. Sadly enough, Global warming is a reality and the good news is that we can do something because what is happening and how. But the real question to ask is: Do people really want to change? We need a real change coming from governments and companies. It is a common issue and we are all concerned.


I took a footprint quiz to see the impact of my needs on Earth… The result is not so good. The good news is that I can improve my behavior to be more ecological friendly.

What about pledge to purchase products that used less packaging or were made out of 100% post-consumer recycled content material? It does not take time, We just have to be careful in the supermarket… This first step can be a god one! 
So, when I will go to the grocery store, I will take the time and look for local product. I will reduce my meat consumption (once a week)
Then, instead of using my car, I will use public transportation most of the time. And if I have to drive, maybe I will look for a carpool. Energy seems to be a real issue for me because of my laptop or all the electronics I use.
Now I’m in Bellingham, instead of always taking the bus, I would walk as much as I can. For example, to go to the recreation center or to come back school when the weather is good
I don’t already have my own house… So I will probably try to reduce the energy I use in my apartments. It is very simple to turn off the light when you leave a room! Energy seems to be my main issue, because of all the electronics I have. I have to work on that really. I think that no really represents my consumption because  I don’t have my own house or my own car, I took as example what I used to do when I lived at my parent’s house.

I will always turn off my computer and ask my roomate to turn off the litghs every time (because I noticed that they don’t!)
 
We can always do better, but to my mind the most important is the awareness we have from our footprint issue. There are a lot of articles and document about our unsustainable way of life. Most of the time, you can feel really bad after reading articles or seeing the news on TV because issue is presented as something already done without solution. It is quite realizing to know that we can do something and sometimes it is less complicated than we supposed!
Because Marketing and Green are taking an important part in companies, people have to be informed that other ways exist. That is the reason why I choose this Marketing class; to have a sustainable highlight and try to do my best in my future job.
 

I took a footprint quiz to see the impact of my needs on Earth… The result is not so good. The good news is that I can improve my behavior to be more ecological friendly.

What about pledge to purchase products that used less packaging or were made out of 100% post-consumer recycled content material? It does not take time, We just have to be careful in the supermarket… This first step can be a god one!

So, when I will go to the grocery store, I will take the time and look for local product. I will reduce my meat consumption (once a week)

Then, instead of using my car, I will use public transportation most of the time. And if I have to drive, maybe I will look for a carpool. Energy seems to be a real issue for me because of my laptop or all the electronics I use.

Now I’m in Bellingham, instead of always taking the bus, I would walk as much as I can. For example, to go to the recreation center or to come back school when the weather is good

I don’t already have my own house… So I will probably try to reduce the energy I use in my apartments. It is very simple to turn off the light when you leave a room! Energy seems to be my main issue, because of all the electronics I have. I have to work on that really. I think that no really represents my consumption because  I don’t have my own house or my own car, I took as example what I used to do when I lived at my parent’s house.

I will always turn off my computer and ask my roomate to turn off the litghs every time (because I noticed that they don’t!)

 

We can always do better, but to my mind the most important is the awareness we have from our footprint issue. There are a lot of articles and document about our unsustainable way of life. Most of the time, you can feel really bad after reading articles or seeing the news on TV because issue is presented as something already done without solution. It is quite realizing to know that we can do something and sometimes it is less complicated than we supposed!

Because Marketing and Green are taking an important part in companies, people have to be informed that other ways exist. That is the reason why I choose this Marketing class; to have a sustainable highlight and try to do my best in my future job.

 

Meeting the needs of the present without compromising the ability of future generation to meet their needs.

Brundtland Report